Why Online Marketing Doesn’t Work…(unless you work!)

By Larry & Laura Morris

Contrary to all the articles, sites, blogs, squeeze pages etc. that you see online about how easy online marketing is, how much money it makes, how when you get involved after you’ve been beating you’re head against the wall in mlm you’ll  be amazed how much easier online is…the truth is: Online marketing does not work. “But Larry and Laura, how in the world can you say that?” Mike Dillard, lead the way with his legendary and industry rocking Magnetic Sponsoring. Ann Seig was equally controversial and wrote her breakthrough book and materials, The Renegade Network Marketer and the guy who lead the way with 5000 blog posts Ty Tribble. Other Online Rockstars, like  Mark Hoverson who has earned so much  that people compete on Google using his name in their ads and pay thousands to learn from him.  Jonathon Budd the 7 Figure Networker, and New MLM Launch Formula and lets not forget the amazing…. Katie Freiling who has become one of the top bloggers ever…. All these people and others would laugh in my face at that statement!” Don’t worry I will redeem myself for all of you that want to go away and never come back. Keep reading, as I promise this will all make sense and provide a strong point to learn.

Let me explain. We have been involved in MLM for over 20 years, and have been successfully helping people become independent five and six figure earning home based business owners in worldwide organizations. We have met some of the finest leaders in the industry in that time and are proud to call them friends. It’s been interesting to watch the mass shift that has taken place in the last few years to the social media revolution, and attraction marketing, funded proposals etc. The one thing that stands out above all else… is the common thread that we hear on BOTH sides of the fence is “It doesn’t work”

OK..what doesn’t work? The tried and true methods of Network Marketing don’t work? They really DON’T WORK?? I have built, Larry has built, many very cool people I know have built large organizations with the tried and true techniques of mlm. I know one wonderful leader in our industry that is championing the cause, and uplifting our craft: Eric Worre with Network Marketing Pro.  These never fail methods are:

See the People

Tell the Story

Build For Events

Follow Up

They WORK…IF YOU WORK THEM. Always have…always will!! I challenge any person to take a superior product and opportunity that has these 3 attributes and NOT have some relatively good success with persistence, determination, and repetition.

Your Product Must Be:  DIFFERENT (Preferably FIRST TO MARKET!)

SUSTAINABLE (people have to have it long term)

GIVES YOU AN ADVANTAGE in the marketplace

So what about online marketing? Why do we say it does not work? It’s more like, people don’t work. People are looking for the easiest route to the million, with the least amount of work. A shortcut. The problem is, whether it be traditional mlm marketing or online mlm marketing, THERE SIMPLY ARE NO SHORTCUTS TO SUCCESS. It’s not really fair, but it’s just kind of the way it is. Booo. You can’t pass yourself off as an expert until you spend some time learning about your niche! That’s why we kind of crack up at all these “mentors” all over the place!! You can’t mentor people until you know what the heck you’re talking about with some credibility, and some experience!  You can’t pour water in cup with some instant powder and become a millionaire mentor! You have to pay some dues on the way. You’ve all heard the saying….It’s called Net-WORK marketing!

Ok, Ok….Of Course Online marketing works!! What do you think we have rocks in our head?! It is working to the tune of Billions!!  There are many fantastic tools and packages available to help you get where you want to go. Our advice is continue to work. Be persistent, consistent and know what you want. Take some time to work out a plan for what you want your online business to look like.  What message is it sending?

I think what we want to say is that BOTH WORK extremely well. The old mlm industry is pretty much not what it was. It has had to morph into the New MLM of the 21^st Century, with The Social Media platforms, Web 2.0 etc. People carry around their Ipads and Iphones now, the way we used to rely on our precious rolodex, and business card files. Hotel meetings have been replaced by webinars for the most part, although many companies are still doing both as a winning strategy because there is no replacement for face to face personal contact DaveandDawnCook did an excellent video on this, go check it out!

Online marketing is like everything else. It is not get rich quick. It is not a shortcut for your mlm business. It is a new way to make your mlm or small business more profitable!! There is a significant difference! It does NOT mean you are going to work any less!! In fact you might work MORE. My hope is that you dig in and roll your sleeves up and work harder than you ever have in your life! The reason I say this is because if you do, you’ll be rewarded bigger than your wildest dreams.

The trap people fall into is thinking they are going to take their mlm business online, by putting up a pretty blog, trying a few strategies, etc. When the leads don’t start rolling in, they coming crying to us saying “Well, THAT didn’t WORK!!” The question you should be asking yourself is Did I WORK IT for a minimum of a YEAR, applying one strategy to the mastery level? You want to know a secret? The only way online marketing will NOT WORK is if you QUIT!! If you keep at it, and keep working consistently, you can’t help but succeed in your niche!

Tagged as: Ann Seig, Attraction Marketing, Dave and Dawn Cook, Eric Worre, Jonathon Budd, katie freiling, Larry and Laura Morris, Launch Formula, Magnetic sponsoring, mark hoverson, Mike Klinger, MLM, MLM Blog Secrets, mlm company trips, Network Marketing, Network Marketing Pro, online marketing does not work, Seth Godin, Tribes, Ty Tribble, WORK