Are You An Original ?

I was talking to someone the other day about mediocrity. The word it self doesn’t even sound good when you say it does it? We were watching a giant fish tank in a public aquarium, in which hundreds of fish were all swimming in the exact same pattern. I commented that it was cool that there were only one or two fish BOLD ENOUGH to break away and swim the other way! Who says you have to go the way everyone else is going? Who made up that rule?

I  remember when I was a child having wonderful talks with my grandma. She was a very unique old bird, a fisherman (woman), a painter, who wore pants when no woman would ever dream of it! She had cool art around her house, and carried a stone around in her pocket that had been polished by the rock tumbler in her hillside home backyard. The rocks were all different colors and shapes. She used to keep her hand in her pocket and hold the rock as her own personal “stress reducer”. Who knew what stress was in the 60′s and 70′s!!

Think for a minute about those wonderful rocks, being tumbled and refined for days…each one starting out rough and nothing special (kind of how we were when got started marketing) and after about two weeks you end up with brilliantly polished, colorful, unique rocks! The industry does the same to us, and hopefully we learn to use this uniqueness to our advantage, because it can be a downright winning strategy.

My grandmother was an original. I am sure everyone has somebody in their life they can think of right now that is colorful, unique, or quietly special. She used to tell me “Laura, always be YOU..don’t go with the crowd and do what the masses are doing, just because they are doing it. Be an ORIGINAL..have your own style. Make your own style. Make your impression on the world” That has always stuck with me.

My point is this as it relates to marketing, blogging, mlm and social media. Personal branding is an explosion on the internet!! The exciting opportunity we all have to create our personal brands, opens up a world of exciting expression that would have never otherwise been realized! The social media and attraction marketing platforms have changed the way networkers are approaching business, and will continue to for years to come. The product pitching continues, and there are fabulous companies that make them, to be sure.

So what I invite you to do is ask yourself “how can I be more original in my business?”. “What will make ME STAND AWAY FROM THE PACK?” “What is my Personal & Unique Strategy?” That is the question and the ANSWER.

Tagged as: Attraction Marketing, be an original, mlm attraction marketing, mlm social media, Network Marketing, old school methods of network marketing, personal branding, personal branding explosion, social media