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online marketing

Sometimes a little perspective can be a very good thing!! A trip to the local grocery store one day

(actually out of the grocery store!) got me thinking…

Inside the mind of our customer…What do you think when you see these bulletin boards?

To be a good marketer we must get into the shoes of our customer, and think how they would be thinking!!

What kinds of things would they most likely DO?  What is YOUR CUSTOMER THINKING??

What are their motivations? Would they make a phone call…or go to a site?

Where do they hang out? What are their behavior patterns?

This is the time of mobile marketing, smart phones and instant updates.

People EXPECT MORE THAN THEY USED TO!

Making a simple capture page and sales page looks extremely

IMPRESSIVE TO THE CUSTOMER…(but only YOU know our little SECRET )

These are the kinds of things that..

if you get really good at them…will make you RICH!

In turn, your customer might be a small or home based business owner,

who  might not be very good at marketing,

and might have even been avoiding the Internet.

We can offer SIMPLE SOLUTIONS

(so can you, you just don’t know it yet)

to help them get their business online fast, even in less than an hour.

To learn more about Yin & Yang Marketing,

blending the best and easiest of Online and Offline Click Here.

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This Symbol(Yin-Yang) represents the ancient Chinese understanding of how things work. The outer circle represents “everything”, while the black and white shapes within the circle represent the interaction of two energies, called “yin” (black) and “yang” (white), which cause everything to happen. They are not completely black or white, just as things in life are not completely black or white, and they cannot exist without the other.

Yin

  • Feminine
  • Passive
  • Intuitive
  • Receptive
  • Moon
  • Cool
  • Night
  • Soft
  • Stillness

Yang

  • Male
  • Active
  • Logical
  • Enlightenment
  • Bright
  • Creation
  • Dominance
  • Strong
  • Expanding
  • Movement

So what could Yin and Yang possibly have to do with Marketing?

Look at the words…

Getting any Ideas?

Keep thinking.

Think BALANCE

Think Give and Receive

Sow and Reap

Marketing can either be a complex process, or a very simple one, and it’s the key that unlocks everything once understood. It has evolved dramatically  over the last 10 years with the popularity of the Internet, Iphones, Ipads, mobile marketing and laptops. People take their life with them everywhere, so you can literally market to people on everything and in everything, Media and its messages are non-stop with lots of things you can use to effectively;

  • Collect
  • Capture
  • Communicate
  • Close  .. your customer or prospect in the sales process. What’s really cool is that you can blend methods, play around with techniques and the sky is the limit!! It used to be that we were very limited to ads, voicemail, faxes, recordings and flyers.

So where does Yin and Yang fit? I will tell you right now, that when your mind open up to this you’ll see that the possibilities are literally endless. But here’s a simple idea:

Click Here For Our 10 Step Training

1)

Create a flyer (Offline method)

Create a Capture page with a You Tube Video (Online method)

Put the Link on the bottom of The Flyer (Yin & Yang Method)

2)

Put a Fishbowl in a Restaurant To Collect Business cards and partner with the owner to give away a Free Lunch Once a Week, (Offline method)

Create a Capture Page With a You Tube Video (Online Method)

Put a Sign With a Link To The Page and Offer A Free Social Media Newsletter (Yin & Yang Method)

3)

Collect Address on your SALES PAGE (second page of opt-in)  (Online Method)

Send a personal Note Card to these people with a special photo or quote (Offline Method)

On the note card put a SPECIAL LINK to a NEW OFFER (Yin & Yang Method)

Those were just 3 ideas but you can see that there are many ways to cross over what you’re doing online with offline for success. There are many more to come from this brain of mine!!

Let me explain. almost 5 years ago one of our blogs was doing great generating leads for a very specific niche market. As successful professional network marketers for over 20 years we had worked our business in the offline method doing meetings, presentations, and one-on-ones. As the leads came in, I had two choices: I could simply funnel them through an online process and keep them completely online with autoresponder letters, social media and such, OR I could take the relationships on to the telephone, using a combination of methods like 3-way calls, webinars, video email  and close the sales myself, for greater success. In this particular case, balancing the Yin and Yang PAID OFF. Our success in combining the two methods proved to be the greatest success we have ever had to date in direct sales.

The great thing about creating a strong online marketing funnel is that you are able to communicate with your market regularly. In fact, you can create such a great funnel process that your market will buy from you day and night, depending on how you communicate with them. You can experiment with mixing and matching the online and offline techniques. It all depends on what you want. I LOVE talking to people, and building relationships over the phone.But listen to my point here..it’s my choice..and it’s YOUR CHOICE!! If you are truly running your business RIGHT..

  • You Know Your Market Inside and Out
  • You Have a 90 Day Plan and Your are Executing it
  • You Have Several Marketing Methods All Working At Once
  • You Are Constantly Creating FRESH Content
  • You Are Collecting Fresh Leads by the LOAD Daily!
  • Finally…You are CONVERTING the Leads into BUSINESS $$

The point here is YOU are the one in control!! That’s what having your own business is about: Serving your customers needs, and guiding them because you know where they want to go! So Yin & Yang can be a really great model in which to think about your methods. It can help you “think outside the box”, get into balance a little more, and be bold enough to try new things. This is a noisy and crowded marketplace that we are in right now. So if you pop up as one with the CREATIVITY, the SMARTS and the COURAGE…WOW..Your customers are going to be LOCKED to you for life!!

Want to know more about Yin & Yang Marketing? Click HERE To Get Our 10 Step Training

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This may not be a blog post that optimizes great on Google, because all the search terms are perfectly researched and scoped out. But the message is clear. Larry is talking ! As many of you who have been syndicating and following our blog have most obviously noticed, (and to be as transparent as possible), Larry has not been participating in the “online” portion of our business!!He will tell you that he has been “offline” participating in Revenue Generating Activities.

The attraction marketing concept and personal branding has been missing a BIG personality…and there has been some major reasons for this. As stated in the previous post, Larry has been a traditional Network Marketer for a very long time, and has preferred to keep it that way!  He will tell you all about it…STAY TUNED IN. You will learn! It was out of pure pressure that we got him to do this video!!

.

He is a MASTER MARKETER. Larry believes the BASICS are the BASICS and can be done when a master marketer is dropped into any city, with only the shirt on their back.  Watch and learn friends..this first video is simply an introduction. There will be much more to come very soon. Though you all know I am extremely prejudice (an rightly so!) I will tell you that Larry is my mentor and taught me how to do this business back when I was a scared housewife, determined to figure it out. He threw me in the cold water, and taught me to swim “the hard way” and I became a master marketer very quickly. If you want to learn…hang in there!

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1.Find Your Passion-  2. FOCUS-  3.Implement !

It has been an interesting summer! I think I wrote in late May that my Social Media education was in full swing, and that I was seeking out the experts in each area. Like many of you I am sure, I was impatient, and wanted as much information as I could get my hands on, as quickly as I could my hands on it!! I dumped a large sum of money into ebooks, dvds, courses and programs. Each program gave a similar promise: “…Get you making money online quickly and easily, by following this step-by-step…..”

The interesting thing is that I have been blogging for 3 years, in a very niche subject mind you, and over that time I became a whiz at Wordpress and even some pretty cool search engine optimization. I come from a long and successful career in network marketing so why did I need all this education? Because it’s a new frontier, and a  fast paced social media world out there.  Let’s tell the truth….any way you slice it, you cannot avoid it. If you want to be good, There is A TON to learn. Being a  humble student is a noble thing. But the tricky part is what you DO with the education once you avail yourself of it.

I found myself getting overwhelmed, frustrated and downright depressed at times by the sheer volume of it all! I will be honest, I don’t know how I made it through many days, if it were not for the members of my tribe, my wonderful spouse and friends and family who believe in me.  It does not make me proud to admit this to all of you, but I thought by spilling my guts this way, it would encourage more careful consideration of paths in the future. Hey, I am still learning, and I am sure most of you will tell me you are too!! School is always in session for the professional online marketer. But I think the worst part is past. [click to continue…]

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The #1 Secret To Success In MLM

July 26, 2010 Network Marketing

Let’s start a little outside the box…What do you think The #1 Secret to Failure in MLM is? .. Giving Up!! Quitting!! Throwing in the towel; saying you can’t do it; saying yes to your j.o.b!

SO….What is The #1 Secret to SUCCESS IN MLM??

Be Here In A Year, and Vow That Failure is Not an Option!! The only way you can fail at this is if you quit. .You might have heard this before. But it is glossed over way too lightly. People drop like flies in our industry. Did you know that only 3% are making the good money?

We see it over, and over and over. People who join the business, call us and say “I am so excited, I am really going to make a lot of money!!” Do we believe them?  It may sound cruel but- never.They can be the biggest hot-shot.. We  like to say “honk as you’re goin’ by!!” They can have the best story, the best ideas, the best list, etc. But it is all talk, without a few things: COMMITMENT + PERSISTENCE + DETERMINATION + ACTIVITY, ACTIVITY, ACTIVITY

The most  critical ingredient by far that you need in your business is COMMITMENT. It’s sorely lacking all around us. Take a good look in your heart and ask your self, “How committed am I to making this work? Will I be doing this a year from now?

It all starts with a DECISION. The root of the word decision means to “cut off from any other possibility” So if you are TRULY COMMITTED, and you decide to make this work..it’s a done deal!! YOU CAN RELAX!! The rest is just foot work!! There is NO other outcome!

But sometimes it doesn’t go so well, and there are bumps in the road. Times can get tough, and people say NO. Negative family and friends get us down.

You have to have Bull Dog Determination when you get in Network Marketing!! If you don’t, the first disappointment that comes along will blow you right out of the business. It’s like this: If you purchase a franchise like a McDonald’s, you are going to invest about a quarter of a million dollars or more. You are going to go through very specific, intensive training, and be given many specialized tools to set up your restaurant exactly like all the other McDonald’s in a systematized way. Do you think that if you open your restaurant, and had a bad first week, or even first month, you would even dream of walking away? Of course not. Yet people do it every day in network marketing, like it’s a throw away. Why do you think it is so easy to walk away from? The cost of entry is low – The price you pay if you walk away is practically nothing – you are only letting one person down usually, yourself, or maybe a spouse, and no premium is put on you quitting!!

What if you HAD TO STICK IT OUT NO MATTER WHAT?? How would you approach your business every day, if you knew you and your family’s LIFE DEPENDED ON IT? I am not kidding. Online marketing business is getting more and more expensive when you add up all the things you need to be successful. So you have some investment. That’s a very good thing!!

Many people in this industry, especially the part-timers (which are the majority of your downline) approach the business like a HOBBY. So guess how it pays them? Like a HOBBY!

True commitment, application of your time, and investment of your commitment will yield huge benefits. Add to that some tracking and accountability, which changes your daily method of operation from hobby-like, to business-like, and you now have the makings of some real income producing activities! Keep accurate records, and plan your time accordingly. For instance, if you were doing a hobby, you might spend two hours on the internet surfing, and pay no mind to what sites you were on and what you did. For your business, you might pre plan your time and those same two hours, you can record one hour blog syndications, and 30 minutes making videos, 30 minutes following up on friending strategies on Facebook etc. Then you are effectively using your time.

What about actual money making activities? Were any of the afore mentioned money making, or what we call revenue generating? A Money making activity is classified as any activity that progresses your prospect towards a decision for your primary business. There are many, many other activities that circle around and lead up to money making activities, such as social media, blogging, syndicating, advertising, webinars, trainings, video marketing etc. You can generate all the leads in the world, build all the relationships on facebook etc. You can have tons of friends but what are they worth to you if you are not translating them into sales?

So in closing, look down the road to July 26, 2011. What will your business look like? What is your commitment level right now? How serious are you about your primary company and completing the goals you set? You can achieve your dreams with an unwavering commitment to yourself and the decision you make to overcome absolutely any obstacle that comes your way. If you are persistent and consistent day in and day out with the money making activities required, and you keep on going….YOU WILL WIN!!! There is no other possibility. The only way you can fail is if you quit, so just tell yourself right now FAILURE IS NOT AN OPTION…I WILL BE HERE IN ONE YEAR!

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Let’s start a little outside the box…What do you think The #1 Secret to Failure in MLM is? .. Giving Up!! Quitting!! Throwing in the towel; saying you can’t do it; saying yes to your j.o.b!

SO….What is The #1 Secret to SUCCESS IN MLM??

Be Here In A Year, and Vow That Failure is Not an Option!! The only way you can fail at this is if you quit. .You might have heard this before. But it is glossed over way too lightly. People drop like flies in our industry. Did you know that only 3% are making the good money?

We see it over, and over and over. People who join the business, call us and say “I am so excited, I am really going to make a lot of money!!” Do we believe them?  It may sound cruel but- never.They can be the biggest hot-shot.. We  like to say “honk as you’re goin’ by!!” They can have the best story, the best ideas, the best list, etc. But it is all talk, without a few things: COMMITMENT + PERSISTENCE + DETERMINATION + ACTIVITY, ACTIVITY, ACTIVITY

The most  critical ingredient by far that you need in your business is COMMITMENT. It’s sorely lacking all around us. Take a good look in your heart and ask your self, “How committed am I to making this work? Will I be doing this a year from now?

It all starts with a DECISION. The root of the word decision means to “cut off from any other possibility” So if you are TRULY COMMITTED, and you decide to make this work..it’s a done deal!! YOU CAN RELAX!! The rest is just foot work!! There is NO other outcome!

But sometimes it doesn’t go so well, and there are bumps in the road. Times can get tough, and people say NO. Negative family and friends get us down.

You have to have Bull Dog Determination when you get in Network Marketing!! If you don’t, the first disappointment that comes along will blow you right out of the business. It’s like this: If you purchase a franchise like a McDonald’s, you are going to invest about a quarter of a million dollars or more. You are going to go through very specific, intensive training, and be given many specialized tools to set up your restaurant exactly like all the other McDonald’s in a systematized way. Do you think that if you open your restaurant, and had a bad first week, or even first month, you would even dream of walking away? Of course not. Yet people do it every day in network marketing, like it’s a throw away. Why do you think it is so easy to walk away from? The cost of entry is low – The price you pay if you walk away is practically nothing – you are only letting one person down usually, yourself, or maybe a spouse, and no premium is put on you quitting!!

What if you HAD TO STICK IT OUT NO MATTER WHAT?? How would you approach your business every day, if you knew you and your family’s LIFE DEPENDED ON IT? I am not kidding. Online marketing business is getting more and more expensive when you add up all the things you need to be successful. So you have some investment. That’s a very good thing!!

Many people in this industry, especially the part-timers (which are the majority of your downline) approach the business like a HOBBY. So guess how it pays them? Like a HOBBY!

True commitment, application of your time, and investment of your commitment will yield huge benefits. Add to that some tracking and accountability, which changes your daily method of operation from hobby-like, to business-like, and you now have the makings of some real income producing activities! Keep accurate records, and plan your time accordingly. For instance, if you were doing a hobby, you might spend two hours on the internet surfing, and pay no mind to what sites you were on and what you did. For your business, you might pre plan your time and those same two hours, you can record one hour blog syndications, and 30 minutes making videos, 30 minutes following up on friending strategies on Facebook etc. Then you are effectively using your time.

What about actual money making activities? Were any of the afore mentioned money making, or what we call revenue generating? A Money making activity is classified as any activity that progresses your prospect towards a decision for your primary business. There are many, many other activities that circle around and lead up to money making activities, such as social media, blogging, syndicating, advertising, webinars, trainings, video marketing etc. You can generate all the leads in the world, build all the relationships on facebook etc. You can have tons of friends but what are they worth to you if you are not translating them into sales?

So in closing, look down the road to July 26, 2011. What will your business look like? What is your commitment level right now? How serious are you about your primary company and completing the goals you set? You can achieve your dreams with an unwavering commitment to yourself and the decision you make to overcome absolutely any obstacle that comes your way. If you are persistent and consistent day in and day out with the money making activities required, and you keep on going….YOU WILL WIN!!! There is no other possibility. The only way you can fail is if you quit, so just tell yourself right now FAILURE IS NOT AN OPTION…I WILL BE HERE IN ONE YEAR!

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